![]() ![]() ![]() ![]() Thanks to the mobility provided by smartphones and the aforementioned streaming platforms, consumers are streaming more often, and in more places via various devices than ever before. population older than the age of 12 has listened to a podcast at some point in their lives. is home to an estimated 88 million podcast listeners, and over half of the U.S. However, in a market which still remains substantially less crowded than the SVoD scene, there is still room for less established music companies to gain a larger following.Īnother branch of this industry which is gaining popularity is podcasting. Smaller services like Deezer, SoundCloud, Tidal, and Napster have yet to achieve any real influence over the market, with just a handful of consumers using each service on a weekly basis. population when it comes to music streaming via mobile app. However, another major player includes Pandora, which reaches close to 40 percent of the U.S. Spotify and Apple Music dominate the music streaming business and generally outrank other smaller services in terms of reach, subscriber share, and consumer preference. ![]() Which are the most popular music streaming services? ![]()
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